Charles Chadd, who established Good Life Plus, discussed the company’s rewards program and its goal to disrupt the existing prize market.
What is the company’s objective, as stated in its mission statement?
In essence, their goal is simple: to motivate, amuse, and enhance the lives of countless families throughout the United Kingdom. The service itself is an entertainment-focused subscription. With plans starting at £11.99 (or $15.23) per month and going up to £29.99 per month, subscribers have daily opportunities to win prizes. Prizes can range from £1,000 in cash to an Aston Martin that will be awarded shortly. Furthermore, members gain access to a variety of fantastic benefits. Depending on your membership level, you can receive hundreds of discounts and advantages from companies such as Zizis, Dominos, Pizza Hut, Hello Fresh, Beer 52, and many more.
Additionally, you receive complimentary online movies and movie tickets – and we are currently in discussions with numerous additional partners who will soon join the membership program. Every evening at 7 p.m., you can visit the website to watch our live drawings, interact with the hosts, observe the winner selection process, and converse with the winners. We are very upfront about what we offer, and as a result, we have amassed a sizable social media following.
Therefore, our core belief is that the advantages of joining significantly exceed the minimal expense. Beyond having an opportunity to win life-altering awards, it’s also about involvement and fellowship.
This entire endeavor is a relatively unique idea. How did this rewards and lottery-based subscription framework originate?
As I briefly mentioned before, it’s primarily an entertainment offering currently. Our original motivation stemmed from things like postal sweepstakes and nationwide drawings – we simply felt they were truly antiquated. You visit the shop, pick up a slip, and you’re playing on that “imagine if?” emotion. “Imagine if I succeed? Imagine if I hit the grand prize?” But 99.9% of the time, you finish with nothing. So we considered, we can create something more progressive, something that genuinely gives back to the client. Even if they don’t win substantially, they’re still gaining from being a part of “Better Life Plus.” That’s precisely what we’re accomplishing, and naturally, the larger our membership base expands, the more influence we possess to bargain with other companies and state, “Look, we have all these incredible members. Can you present them with something exceptional?”
And I believe many of these companies are keen to attract customers, so they’re delighted to furnish amazing benefits to our members at a reduced rate. So you have that possibility of winning big, which you receive from conventional wagering or lottery offerings, but then you also have the worth of all the reward products incorporated as well.
As you indicated earlier, your firm is positioned as a leisure and amusement company. How do you perceive the link between “Best Life Plus” and the interactive gaming sector?
It’s quite intriguing because our product isn’t centered around gaming. However, there’s a definite intersection: “Best Life” players seek minor incentives yet also yearn for victory. This creates a user commonality with traditional lottery offerings. I’ve noticed numerous prominent gaming entities rebranding themselves as entertainment providers. “Best Life’s” strength lies in being a genuine entertainment product. Upon registration, you gain access to a 50% discount on leading takeout meals, dining experiences, cinema tickets, and streaming services across the UK, with an ever-expanding range of deals.
Therefore, we needn’t force it. We inherently embody entertainment, but our user demographic significantly overlaps with gaming companies. Looking ahead, if you examine the subsidiaries within these large conglomerates, be it Flutter or Entain, none possess a membership-driven B2C enterprise. Consequently, as time progresses and we sustain rapid expansion, I believe we’ll become a highly appealing prospect.
Recently, you designated David Craven as your new chairman. What do you aspire for his CEO experience at Allwyn to contribute to “Best Life Plus”?
We hold great enthusiasm for this appointment.
His accomplishments are self-evident. He spearheaded Allwyn’s remarkable triumph in obtaining the national lottery permit from Camelot, an organization that had retained it for thirty years. Many believed it was an insurmountable task, yet he guided Allwyn from relative anonymity in the UK to achieve this – a clear indication of his leadership capabilities. I am certain he will bring substantial worth to our organization as well. He possesses both passion and expertise in the industry, a genuine veteran of the gaming and entertainment realm. When he discovered our product and vision, he was instantly intrigued and eager to collaborate with us. We are delighted to have him on the team, it’s a major victory for us.
We are assured in our capacity to provide innovative products that offer authentic benefits to our clientele. Even if they don’t win the grand prize, they can still enjoy advantages through programs like Good Life Plus.
Regarding our initial public offering in December, I’m interested in understanding your investors’ viewpoints on the company’s overall course over the preceding year.
We’ve been lucky to attract industry leaders like Victor Chandler, previously of BetVictor, and Mark Blanford from Sportingbet. Victor has been with us since our inception as a small startup with a mere 3,000 subscribers. His early faith in our vision has been priceless, and he went on to develop BetVictor into a true industry titan. Mark joined us in December, making a substantial investment, and his knowledge has already proven to be extremely useful.
He became a part of our group in the second month of the year and witnessed firsthand the proficiency we possess in managing our activities and the triumphs we’ve already attained.
He returned with an even more substantial financial commitment, and I perceive that as a truly optimistic indication for the entire sector. These are astute individuals, you see? They comprehend the gaming realm thoroughly, and they’re backing their words with their finances. We’re delighted to have them as part of the team and are confident it will have a significant effect.
You are the pioneering social media contest organization to become publicly traded. I’m curious to know how that experience has been for you thus far, and what you anticipate it will bring for the remainder of the year?”
“Frankly, we’re quite content. We’re expanding swiftly, and it’s been advantageous because rapid expansion is always exhilarating. We’ve adjusted effectively, and we believe it’s a momentous occasion for us. A decade ago, I believe there was a shortage of confidence from the customer perspective. Will we genuinely receive these awards? I think now the field, the sweepstakes sector, is reaching maturity. I believe by becoming publicly listed, we’re demonstrating to the world our transparency, our audited status, and our sound corporate governance.
These are all incredibly crucial aspects for our stakeholders and our clientele. It’s a major indication of trustworthiness and stability for the enterprise.”
Maintaining our present trajectory, we possess strong conviction that within the following two years – coinciding with our subsequent data report release – we will be recognized as a prominent triumph within the UK stock exchange.
Our distinctive membership-centric strategy truly sets us apart. Such a model is a rarity within the gaming sector. This is an incredibly exhilarating period for our company.
What distinguishes Good Life Plus from its counterparts?
Several factors contribute to this. Firstly, as previously stated, we boast an exceptional team, encompassing both the investment and advisory domains. We are fortunate to have David Ivy, the originator of Dotdigital, recognized as one of AIM’s most prosperous ventures over the past two decades. Furthermore, we have John Gordon, the head of Incentive Games, a global frontrunner in the realm of complimentary games.
Moreover, it’s about the essence of the product itself. We do not perceive ourselves as merely another gambling offering. We are an entertainment product, and that distinction is paramount when comparing ourselves to potential competitors.
We are forthright in promoting our complimentary offerings. We actively encourage their utilization. We aspire for individuals to partake in the thrill of a free membership. Upon doing so, they discern the merit of our paid membership, concluding, ‘You know what? It’s absolutely worthwhile.”
Dont hesitate to become a part of our team! Our information repository is growing at an unprecedented rate, and your contribution can propel us to new levels of success!”
