Betsson Ups the Ante: Becomes Titular Sponsor of AEK BC in Landmark Deal

A prominent online gaming company, Betsson, is commemorating six decades in the industry by significantly elevating its collaboration with the Hellenic basketball squad, AEK BC. They’ve transitioned their backing from “primary sponsor” to “titular sponsor,” essentially meaning their branding will be prominently displayed on the team’s uniform! Therefore, prepare to root for “AEK Betsson BC” in the upcoming season.

This major declaration was made during a lavish gathering in Athens, featuring a highlight montage showcasing memorable instances from their partnership thus far. Recall their joint effort in contributing a substantial €100,000 to seismic relief endeavors in Turkey? Indeed, that was showcased.

Makis Angelopoulos, the leading figure at AEK Betsson BC, is understandably enthusiastic about this development. He speaks of a fresh chapter for the team and their aspirations to accomplish even greater feats collectively. It’s mutually beneficial – Betsson gains enhanced visibility, while AEK BC receives backing to pursue their championship aspirations.

Regarding success, Betsson has been thriving recently. Their expansion has been remarkable, even penetrating the French market lately. Furthermore, their focus extends beyond basketball, as they are solidifying connections with prominent entities in the online casino realm. Additionally, their revenue surged by an impressive 27% in the preceding quarter. It appears this partnership is off to a highly successful commencement!

Betsson experienced a significant revenue surge in the initial six months of 2023, exhibiting a 29% increase compared to the corresponding period in the preceding year. This positive trend persisted despite certain variations observed in their number of active users.

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