A new report from the Swedish Betting Association (BOS) shows that 77% of internet gambling in Sweden occurs on authorized platforms. This number, while good, remains below the government’s goal of 90%.
The research, carried out by Skop, polled nearly 10,000 individuals and discovered that about 3,000 participated in some type of online wagering each quarter. A substantial portion of these people (77%) knew about Sweden’s permit system and deliberately opted to gamble on authorized sites. This translates to roughly SEK 467,287 (approximately $43,754 USD) bet through licensed providers.
Nevertheless, a minor but significant 11% of those surveyed admitted to utilizing unlicensed gambling websites, emphasizing the continuing difficulty of achieving full redirection to the regulated sector. These gamblers were responsible for SEK 64,223 in bets.
Notably, the analysis indicated that sports wagering had a greater rate of channeling (84%) in comparison to online casino games (72%). This implies that gamblers might be more cognizant of licensing regarding sports betting, potentially due to the increased visibility of licensed sportsbooks.
The remaining 12% of participants were uncertain if the sites they frequented were licensed or not, underscoring the need for ongoing initiatives to increase awareness about licensed gambling and its significance.
The nation of Sweden has set a goal of reaching 90% internet accessibility, mirroring their neighboring country, Denmark. However, there’s a journey ahead – currently, a mere 77% of the Swedish population can connect.
