Affinity Interactive has designated seasoned executive Scott Butera as its Chief Executive Officer. Butera contributes three decades of gaming and leisure expertise to the position, having formerly managed Affinity’s sports wagering division, Sports Information Group.
While at the helm of SIG, Butera spearheaded substantial expansion in their physical and digital offerings, including elevating online revenue for the Daily Racing Form. Prior to his tenure at Affinity, Butera held executive roles at prominent organizations such as MGM Resorts International, the Arena Football League, Foxwoods Resort Casino, Tropicana Entertainment, and Trump Entertainment Resorts.
James J. Zenni Jr., Chairman of Affinity Interactive and CEO of Z Capital Group, conveyed assurance in Butera’s capacity to guide the company through its subsequent growth stage, capitalizing on his achievements at SIG and utilizing his extensive comprehension of the gaming and entertainment sector.
Butera also stressed Affinity’s dedication to utilizing advanced technology and exceptional customer support to propel the gaming sector, encompassing virtual and physical gaming experiences. He contends this will continue to be crucial to the company’s achievements.
He conveyed enthusiasm about partnering with Jim and employing his sector knowledge and zeal for progress to attain Affinity Interactive’s extended strategic objectives.
This designation follows other executive transitions at Affinity in the previous year, including the naming of Harris Ekman Yassar to the role of Chief Financial Officer.
