Azerion and MediaMath are teaming up to revolutionize in-game advertising. Their objective? To create a platform as robust as the advertising ecosystems of behemoths like Walmart and Amazon, but specifically for gaming.
This collaboration provides brands and agencies direct access to Azerion’s vast user base. They can achieve this through MediaMath’s autonomous platform and by leveraging Azerion’s existing network.
The significance? As Azerion highlights, gaming commands a substantial portion of our mobile screen time. Consider this: individuals dedicate an average of 4.2 hours daily to mobile games. This presents a distinct environment for advertisers – a space where users are already captivated and more open to advertisements.
For MediaMath’s clientele, this unlocks a plethora of advertising possibilities within Azerion’s games.
Sebastiaan Moesman, Azerion’s Chief Revenue Officer, posits that gaming transcends mere entertainment. It’s a potent avenue for brands to engage with consumers. By seamlessly incorporating ads into the gaming experience, whether through incentives or strategic placements, brands can connect with a highly attentive audience in a way that genuinely resonates.
This collaboration empowers MediaMath users to test the waters of in-game promotion, placing their brands directly in the thick of the action! Imagine digital banners surrounding racing circuits, within vibrant urban landscapes, and even inside colossal arenas, all made possible by Azerion’s extensive network.
Laurent Cordier, MediaMath’s Head of Partnerships, is enthusiastic about this development. He views it as a testament to MediaMath’s dedication to innovation and assisting their clients in achieving success, both presently and in the future.
The gaming realm is a treasure trove for connecting with the desired audience, and this alliance unlocks that possibility. By merging Azerion’s gaming inventory with MediaMath’s emphasis on clarity, brands can anticipate remarkably positive outcomes across both established and emerging avenues.
This holds particular significance for businesses in gaming, wagering, and leisure – it’s akin to a custom-designed chance to elevate their marketing endeavors and surpass their objectives.
