888bets is joining forces with NE Group to enter the Angolan market, a strategic move highlighting their ambitious growth strategy for Africa.
Under the 888Africa brand, 888bets’ African operations will now provide Angolan users with a wide array of online sports betting and gaming choices. This includes their well-regarded sports betting platform, featuring options like the Aviator game, alongside responsible gaming features to promote a secure and enjoyable user experience.
An 888bets spokesperson conveyed enthusiasm about venturing into the Angolan market, emphasizing the collaboration with NE Group as crucial to delivering a premium experience for sports betting fans. This development follows the recent release of 888bets’ Q1 2024 performance report, which indicated a revenue dip. The company is relying on this expansion to reverse the trend.
NE Games, a B2B iGaming software supplier with extensive expertise in the thriving African market, will furnish the essential infrastructure for 888bets to navigate this new landscape. This alliance underscores 888bets’ dedication to leveraging the substantial growth potential of the African market.
The CEO of NE Games, Imran Bukhari, expressed immense enthusiasm regarding their recent collaboration with 888bets. He conveyed, “Witnessing 888bets swiftly establish itself in Angola, ultimately providing sports enthusiasts there with the exceptional wagering encounter they’ve been longing for, fills us with elation. Our framework is meticulously crafted for the African continent, and our technological prowess is unparalleled, enabling 888bets to expand rapidly and effectively.”
This announcement follows closely on the heels of NE Games joining forces with WA.Technology in February to initiate a shared venture in Africa. They are undeniably experiencing a period of remarkable success!
