A prominent online gaming platform, Betway, has inked a significant sponsorship agreement with the Stockholm Open, a renowned indoor tennis competition on the ATP circuit. As the sole wagering associate, Betway secures substantial branding privileges, encompassing tournament title rights and prominent courtside visibility.
Kristoffer Svensson, on behalf of the tournament organizer, Division, conveyed enthusiasm regarding the alliance, underscoring the tournament’s heritage and its worldwide allure for tennis aficionados.
Following a pandemic-enforced break in 2020, the Stockholm Open is poised for a grand comeback in November. This year’s competition guarantees captivating contests and a return to regularity for tennis devotees. The event boasts a storied past, having welcomed legendary figures like Borg, McEnroe, Becker, Bjorkman, Federer, and Tsitsipas since its commencement in 1969.
Betway’s chief executive, Anthony Werkman, stressed the privilege of collaborating with such a historic tournament and expressed eagerness for the upcoming three years of partnership.
This year represents a decade of Betway supporting the ATP Tour, one example of their numerous partnerships within the realm of tennis.
As an illustration, June saw Betway ink an agreement that placed their logo directly on the playing surface at the Hamburg Open. Furthermore, September brought about a collaboration with the European Open, securing Betway as their sole betting partner.
