MGMs betting platform has partnered with hockey icons Wayne Gretzky and Connor McDavid for an entertaining new advertisement. The spot, airing throughout the current NHL season, features Gretzky surprising McDavid during his workout. McDavid attempts to maintain his concentration, but Gretzky is completely engrossed in the BetMGM application on his mobile device! It’s a humorous take on their competitive natures, even during their downtime.
This is the most recent addition to BetMGM’s extensive “It’s On” campaign. They’ve been releasing commercials showcasing a celebrity-filled roster, including Jamie Foxx, Vanessa Hudgens, and Kevin Garnett. The campaign debuted in September with Foxx encountering various BetMGM representatives at the opulent Bellagio resort.
Both Gretzky and McDavid are members of the BetMGM team; Gretzky joined in 2021, and McDavid came on board earlier this year.
A large-scale promotional blitz is kicking off across broadcast, outdoor displays, digital spaces, and social networks. The marketing push was conceived by the innovative firm 72andSunny New York, with the newest spot helmed by Peter Berg, most recognized for his role as showrunner on the HBO successes Entourage and Ballers.
