A prominent online gaming company, Betsson, is expanding its presence into the Serbian market. Having secured an operational permit, they are introducing their renowned Rizk casino brand to Serbian users. This initiative aligns with Betsson’s objective of broadening its scope and penetrating emerging markets. They have already witnessed substantial progress in Central and Eastern Europe, making Serbia a natural progression.
The corporation expresses enthusiasm for this expansion, viewing Serbia as a territory with significant promise. They are optimistic about replicating the triumph achieved with Rizk in other regions.
In addition to the Serbian development, Betsson also revealed a collaboration with Bethard, another industry leader in online gaming. Betsson will assume responsibility for managing sports wagering for Bethard in crucial markets such as Sweden, Ireland, and Malta. Consequently, Betsson will oversee the complete sports betting encounter for specific player segments on Bethard’s platform.
Jesper Svensson, Betsson’s Chief Operating Officer, conveyed his satisfaction in Bethard selecting Betsson as their leading sports betting platform supplier. He views this decision as evidence of Betsson’s strong and advanced technological capabilities.
Bethard’s Managing Director, Frank Heinänen, further stated that collaborating with Betsson was an obvious choice. They sought a method to considerably enhance the sports wagering experience for their customers, and Betsson’s standing within the industry speaks for itself.
He continued by highlighting that this alliance is firmly grounded in a mutual objective shared by both organizations: to provide an exceptional user experience and present genuinely thrilling sports betting prospects throughout all their markets.
