BtoBet, collaborating with its accredited African associate, STM Gaming, has secured an agreement with Ngnatat Sarl Trading, a multi-channel wagering firm in Cameroon. This pact seeks to substantially broaden BtoBet’s footprint within the nation.
Through this joint effort, Ngnatat Sarl Trading will utilize BtoBet’s sportsbook and user account administration system for its brand, Bet237. Their objective is to provide a premier, captivating sports wagering and casino encounter. This alliance encompasses both digital and physical channels, spanning the group’s complete network.
“BtoBet’s advanced sports betting system, with its highly adaptable attributes, enables our partners to sustain a competitive advantage in the fiercely contested African market,” stated Sabrina Soldà, BtoBet’s Chief Marketing Officer.
Soldà highlighted the significance of regional adaptation, stating, “Our localized strategy considers not only the technical but also the content inclinations of different nations and territories. This permits our partners to deliver a truly personalized and exhilarating betting experience, ultimately enhancing the brand’s market presence.”
Bet237 will present a diverse selection based on regional and global sporting competitions. Moreover, they will employ BtoBet’s administered trading services to access comprehensive trading and risk mitigation solutions.
Alessandro Pizzolotto, Co-Founder & CEO of STM Gaming, remarked, “The strong GDP expansion in Sub-Saharan Africa supports the optimistic forecasts for the local iGaming sector. We anticipate this sector to surpass the worldwide average growth rate through 2025.”
Although this area has historically been characterized by physical gambling establishments, the increasing prevalence of mobile payments is establishing a significant gateway for internet-based wagering, and providers are keen to leverage this technological transition. BtoBet has maintained a prominent position within the African sports betting sector for a considerable period, partially attributed to its technology’s capacity to address the distinct requirements of the regional market – demands that diverge notably from more developed markets.”
