Esports Entertainment Group has forged a fresh alliance with the NBA’s Cleveland Cavaliers – Esports – iGB
Esports Entertainment Group has inked a multi-year partnership deal with the Cleveland Cavaliers, an NBA-licensed squad.
Home > Esports > Esports Entertainment Group Forges New Alliance with NBA’s Cleveland Cavaliers
Esports Entertainment Group Forges New Alliance with NBA’s Cleveland Cavaliers
Under the terms of the agreement, Esports Entertainment will become the team’s official esports tournament platform provider and will utilize its Esports Gaming League (EGL) platform to host three co-branded esports tournaments annually for the Cavaliers.
Esports Entertainment will utilize the team’s digital marketing efforts to promote the co-branded tournaments through social media, email, mobile and online channels.
Other facets of the agreement include in-arena LED signage during all Cavaliers regular season home games in the 2021-22 season, as well as being the sponsor of an esports-themed evening in each season of the agreement.
The partnership also encompasses the team’s Cavaliers Legion GC NBA 2K League esports affiliate, with branding exposure on player’s physical jerseys and virtually in-game.
“We are thrilled to announce the Cavaliers as our first NBA team partner; our robust tournament platform will aid the Cavaliers in strengthening their connection with fans while providing new avenues for engagement,” said Grant Johnson, CEO of Esports Entertainment.
Read the complete story on iGB North America.
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