RushBet, a Colombian sports wagering firm run by Rush Street Interactive, has joined forces with La Liga, Spain’s premier football league.
As part of the deal, RushBet will be the sole betting partner of La Liga in Colombia.
RushBet will have access to all La Liga intellectual property, such as team emblems and uniforms. It will also showcase La Liga athletes, including Colombian legend Radamel Falcao, in the brand’s marketing and advertising campaigns.
RushBet will also be able to provide exclusive hospitality packages to its customers in Colombia, while the operator will release fresh La Liga-related content on television and digital channels.
“We are dedicated to providing our bettors with the best content and high-quality entertainment, and this collaboration aligns with those objectives,” stated Omar Calvo, RSI’s General Manager for Colombia.
“La Liga is one of the most watched leagues in Colombia and worldwide, and we aim to bring Colombians closer to this significant league,” Calvo added. “Integrating La Liga media assets with Rushbet marks a thrilling moment for our company in Latin America.”
The Colombian representative of La Liga, Julián Gómez, stated, “This arrangement will draw La Liga closer to our supporters in Colombia, disseminating all the fervor and exhilaration that La Liga embodies.”
“For a considerable period, we have competed with passion and disseminated that passion with our supporters in Colombia. Presently, we are thrilled to share all the excitement of La Liga with RushBet’s clientele in Colombia.”
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